Silver Strike

Debates have raged all over the internet about the existence or not of the Google sandbox. Most people seem to be of the opinion that when a website is new, then it will automatically "find its way" into the sandbox. And while the site resides in the sandbox, it will not appear on any of Google's top pages for its specific keywords. Some people are of the opinion that if you acquire more links to your website, you can magically escape the clutches of the sandbox, others are less inclined to believe this. They seem to think it is time, and time only that will determine your release.

To understand the theory of the sandbox, and many people do believe in it, you have to understand other concepts of SEO and internet marketing. Opinions may be divided over all things sandbox related, but most people will have an opinion based on experiences from the past.

Some people reckon they can achieve page one status on Google within a month of starting. Done the right way, you could also have a sire indexed within 12 hours, sometimes even less. Is the sandbox theory defunct because of this then?

Nevertheless, many people believe in the sandbox and have their own reasons for doing so. It could be that they haven't a clue how to carry out link building properly. This means that when their site doesn't show up in Google they automatically think they have been sandboxed. Or they may build links too quick in the first couple of days and get a Google slap. This is not to be mistaken for the sandbox effect.

We could therefore say that although the sandbox probably doesn't exist as such, you could still be liable to a slap. Then again, this very fact may be the sandbox people keep going on about?

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